Read online Tap: Unlocking the Mobile Economy (The MIT Press) - Anindya Ghose | PDF Online

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How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global

Title : Tap: Unlocking the Mobile Economy (The MIT Press)
Author : Anindya Ghose
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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